eCommerce LMS- the powerful tool for online course selling

Selling online courses is easier than you think! To succeed, you must establish a good reputation and offer quality content. However, your efforts may only be well spent if you have an appropriate channel to showcase and sell your products. An eCommerce LMS is the most effective tool for selling your eLearning content online.

An LMS with eCommerce integration will make it easier for you to promote and sell your virtual courses. Users can access the course catalog, purchase, register, and auto-enroll to start sessions within the LMS. You can increase course participation, engagement, and revenue by facilitating enrollment and login processes.  The extent of eCommerce LMS integration depends on your organization’s needs, including the quantity and breadth of your products, the size of your company, and the features you want to include.

At Paradiso Solutions, we work with you to determine your needs and build the integration for your specific use case, making it easy for you to sell courses online. Single Sign-On (SSO) makes the process seamless since you only need to enter one set of login details for both the eCommerce platform and the LMS. From purchasing to taking the course, it’s now a piece of cake

What Is an eCommerce Learning Management System?

Learning management systems (LMS) have been around for a while, but they’ve come a long way. An LMS offers various functions:

• You can deliver training content to your employees, covering compliance, professional development, and career advancement.
• You can create your content to meet specific needs or fill gaps in the market. Customizing content allows you to brand it and tailor it as needed.
• You can monitor learner progress, identify areas for improvement, spot emerging talent, assist struggling learners, and much more.

An eCommerce LMS adds another crucial function – you can sell the courses you create to other companies needing training content. It turns what would typically be a cost (developing content for employee learning) into a direct source of income. It enables you to monetize your investment in training and generate revenue by sharing your expertise with other organizations.

Why use an eCommerce learning management system for selling online courses?

Why opt for an eCommerce learning management system over a standard LMS? Several compelling reasons exist, such as enhanced revenue opportunities, expanded market reach, and the ability to monetize your training content effectively.

• Monetizing Your Content: If you’ve invested time and resources in creating training materials, monetizing them can speed up your return on investment. Additionally, once you’ve recouped your initial investment, any revenue generated becomes pure profit.
• Forge a Fresh Revenue Stream: Who wouldn’t benefit from extra income? You establish a passive revenue stream by selling your course content through an eCommerce learning management system. Courses can be sold repeatedly, requiring occasional updates to reflect regulation changes.
• Share Exceptional Value: If you’ve developed exceptional training content surpassing what’s available elsewhere, sharing it with other companies benefits the industry and adds another revenue source for your business.
• Build Your Unique Brand Identity: Offering high-quality, industry-relevant content for sale can enhance your brand’s reputation. It positions your company as a leader in the field or establishes you as a thought leader and innovator.
• Integrate with Your Marketing Strategy: Selling courses can align with your inbound marketing efforts. Engaging, top-notch courses bolster your company’s credibility and can drive traffic back to your business for other purchases.
• Enhanced Security: eCommerce platforms offer robust security features, such as Single sign-on (SSO), which streamlines user logins across multiple platforms using a single set of credentials. SSO enhances security, reduces the risk of identity theft and fraud, and boosts employee productivity.

Let’s check out some of the great features Paradiso offers

eCommerce LMS:

It comes with several valuable features. Let’s take the example of Paradiso LMS and Paradiso eCommerce and check some of the great features they offer:

Auto-enrollment:

E-commerce LMS integration offers auto-enrollment of users in the courses they buy in the LMS. You do not have to enroll a new user in the system manually; instead, they will be automatically enrolled once a course is purchased.

Single Sign-On (SSO):

eCommerce LMS also eliminates the need for separate credentials to access each platform. It offers single sign-on functionality, enabling users to use just one set of credentials to access the LMS and the e-commerce platform.

Bundling of courses:

ECommerce LMS integrations allow the sale of either single courses or preset course bundles to meet the training needs of the organization’s various sectors.

Discounts, pricing options, subscriptions and more:

An LMS with eCommerce offers several perks to its users, such as attractive discounts, special prices, and coupons, to improve the purchase experience.

Efficient payment gateways:

One of the most annoying aspects of online purchasing is facing payment issues. It usually occurs when buyers get frustrated and leave the purchase halfway through. LMS eCommerce integration helps avert this problem by providing a fast and efficient payment gateway that takes the customer to the payment stage.

eCommerce LMS Approaches

The LMS eCommerce integration establishes two types of relationships with users of both platforms. In this way, two approaches from two different perspectives of the eLearning process mark how the relationship between each user’s role inside the platform is developed. One is the platform administrator, instructor, or developer of the content. LMS eCommerce offers that accompaniment role from the moment you decide to put your courses on sale. The process of customization of your virtual store includes:

• Branding.
• Management of the characteristics of both platforms
• Development of the purchase process with payment methods
• The characterization of all the tools you want to put in the virtual store so that the purchase process of users is agile, automatic, and in a few steps

After this, the LMS eCommerce integration will take care of the rest. Users will have the possibility to make the purchase of the course through eCommerce, and once the purchase is finished, they will be automatically enrolled in the LMS, with a profile within the two platforms ready to start their training with ease thanks to features such as Single Sign-on and data synchronization.  Similarly, the coaches or administrators of the platform will have access to advanced reports on the operation and user relationships with this integration. This results in the relationship between the end users and the LMS eCommerce integration. This relationship develops when the user arrives at the virtual store searching for training. The reasons why users come to your virtual store will depend on the content offered and the marketing strategy used to attract them.

Conclusion

In today’s digital age, having an eCommerce learning management system (LMS) can be incredibly beneficial. It serves as a versatile tool, allowing you to develop engaging content for your organization and share it with other companies, thereby creating additional revenue streams. Whether your goal is to boost profitability, enhance your company’s reputation within your industry, or establish yourself as a thought leader, an eCommerce LMS provides the necessary support to achieve these objectives.

An eCommerce LMS empowers organizations to leverage their expertise and knowledge to generate income beyond their core operations. It represents a strategic investment in expanding your reach, diversifying revenue streams, and solidifying your position as a leader in your field. Take a free trial at Paradiso eCommerce LMS to harness its capabilities and unlock new opportunities for growth and success in the digital marketplace.  With integrated e-commerce functionality, you can seamlessly combine your training efforts with online selling, offering a convenient platform for learners to access valuable courses while enabling you to monetize your content effectively.